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Let your pride shine!
Zales proudly supports the Human Rights Campaign

Always Be Yourself

Share Your Pride
Rainbow treasures that will let you stand out.

Share Your Pronouns
Express yourself with styles that say,"This is me."

The Vera Wang Love Pride Collection. Breathtaking designs from advocate and ally, Vera Wang. Shop Now.

Share How You Shine

This Pride Month, we're celebrating those who live loudly and love proudly by encouraging people everywhere to let their true colors shine. Share your story or celebrate how a loved one shines by posting a video or photo with our rainbow shine filter and hashtag.

1. Post an Instagram story sharing how you let your true color shine proudly.
2. Tag @zalesjewelers.
3. Add our filter and use the hashtag #ZalesPride.
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