This Pride Month, we're celebrating those who live loudly and love proudly by encouraging people everywhere to let their true colors shine. Share your story or celebrate how a loved one shines by posting a video or photo with our rainbow shine filter and hashtag.

1. Post an Instagram story sharing how you let your true color shine proudly.
2. Tag @zalesjewelers.
3. Add our filter and use the hashtag #ZalesPride.