Skip to ContentSkip to Navigation

Discover Diamonds

  • Types of Diamonds
    Types of Diamonds
    From lab-created diamonds to natural diamonds and even colored diamonds, choosing what type of diamond is best for you starts with understanding your options. Find all the information about diamonds you need here.
  • The 4Cs of Diamonds
    The 4Cs of Diamonds
    Did you know that every diamond is evaluated for carat, clarity, color, and cut to determine its value? Learn how to navigate the 4Cs and find a diamond that fits your needs from lifestyle to budget to personal style.
  • Diamond Shapes
    Diamond Shapes
    In addition to the 4Cs, the shape of a diamond can influence everything from the style to the price of a finished piece of jewelry. Learn more about the ten most popular diamond shapes and what type of jewelry they are commonly used for. 
  • Responsible Diamond Sourcing
    Responsible Diamond Sourcing
    Zales is committed to selling 100% conflict-free diamonds. Read more about why we take our role in responsible diamond sourcing seriously.

More Diamond Resources

  • Anatomy of a Diamond
    Anatomy of a Diamond
    Understand diamond characteristics inside and out to select the best stone.
Join Our Email List & Receive a Special Offer