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Discover Diamonds
There’s more to choosing a diamond than size and sparkle. Whether you’re shopping for the perfect engagement ring, investing in a pair of diamond earrings or looking for a diamond necklace or bracelet as a gift, understanding the anatomy of a diamond is the key to finding the diamond of your dreams.
If you’re in the market for a diamond for yourself or as a gift and want to understand your options, you’ve come to the perfect place to learn about diamonds.
If you’re in the market for a diamond for yourself or as a gift and want to understand your options, you’ve come to the perfect place to learn about diamonds.


Types of Diamonds
From lab-created diamonds to natural diamonds and even colored diamonds, choosing what type of diamond is best for you starts with understanding your options. Find all the information about diamonds you need here.


The 4Cs of Diamonds
Did you know that every diamond is evaluated for carat, clarity, color, and cut to determine its value? Learn how to navigate the 4Cs and find a diamond that fits your needs from lifestyle to budget to personal style.


Diamond Shapes
In addition to the 4Cs, the shape of a diamond can influence everything from the style to the price of a finished piece of jewelry. Learn more about the ten most popular diamond shapes and what type of jewelry they are commonly used for.


Responsible Diamond Sourcing
Zales is committed to selling 100% conflict-free diamonds. Read more about why we take our role in responsible diamond sourcing seriously.
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