Zales General Messaging Terms & Conditions

Last Revised October 15, 2025

PLEASE READ THESE TERMS CAREFULLY BEFORE SUBSCRIBING TO ANY MESSAGING PROGRAMS OR SERVICES AS THEY AFFECT YOUR LEGAL RIGHTS. THESE TERMS CONTAIN A BINDING ARBITRATION AGREEMENT THAT LIMITS YOUR RIGHTS TO BRING AN ACTION IN COURT, BRING A CLASS ACTION, AND HAVE DISPUTES DECIDED BY A JUDGE OR JURY, AS WELL AS PROVISIONS THAT LIMIT OUR LIABILITY TO YOU.

Acceptance of General Messaging Terms & Conditions

Zales may use mobile messaging, including Short Message Service (SMS), Multimedia Message Services (MMS), and Rich Communication Services (RCS) messages (e.g. cart reminders) collectively referred to as “messages” or “messaging,” to communicate with you for various business purposes. The following General Messaging Terms and Conditions (the “Terms”) govern your use or participation in any of Zales’ Messaging Programs or Texting Programs (collectively, the “Services”), as described below. Your use of the Services constitutes your agreement to these Terms as well as Zales’ general online Terms of Use (includes arbitration) and Privacy Policy. We may modify or cancel the Services or any of their features without notice. To the extent permitted by applicable law, we may also modify these Terms at any time and your continued use of the Services following the effective date of any such changes shall constitute your acceptance of such changes. We will provide notice as required by appliable law of any changes materially affecting your rights.

You agree to receive these Terms electronically, and further, to conduct this agreement, consent, and signature process electronically. You agree that the process of obtaining your consent to receive messages from us demonstrates your intent to provide any necessary electronic signatures required by state or federal law.

General Terms

The following apply to any programs or features offered through the Services:

• By using the Services, you authorize us to deliver messages to you through use of an automated telephone dialing system.
• You are not required to consent to receiving mobile messages to purchase goods or services from Zales.
• By requesting contact from Zales, including through a subscription to a Texting Program, you agree that you have provided us the necessary authorization and consent to call or text you regardless of any state or federal time of day restrictions and or the presence of your telephone number on any state, provincial or national Do Not Call registry.
• The Services are provided as a free service of Zales; however, Message and Data Rates may apply from your wireless (cellular) service provider depending on your cellular subscription agreement. You are responsible for all applicable costs and taxes. Consult your wireless (cellular) service provider regarding their pricing plans.
• Our collection and use of your personal information is governed by our Privacy Policy and Terms of Use.
• When you opt-in to or use a specific Texting Program, your phone number will not be used to opt you into any additional Services, unless we receive consent from you to do so. The same is true for discontinuing your involvement in any Services—you must follow the stop instructions for each Service individually as we will not honor one stop or discontinuance request across multiple Services.
• You may opt-out from a Texting Program at any time by following the directives in the Texting Program description. However, please note that Zales operates multiple Texting Programs. Opting out of one Texting Program will not opt you out of other Texting Programs, or any other communications, from Zales. Each Texting Program to which you have subscribed will continue unless and until you unsubscribe or opt-out from that particular program. After opting out, you may resubscribe at any time by following the Texting Program subscription directives.
• Separate from these Services, individual Jewelry Consultants may reach out to you by telephone or text message. Opting out of such one-on-one personal communications will not opt you out of other Texting Programs, or any other communications, from Zales to which you have separately subscribed per these Terms.
• All messages sent to or from our Services may be recorded and retained. By participating in any of our Services, you consent to these messages being recorded and have no claims for illegal wiretapping or the like. Any messages you send become our property.
• The Services may use artificial intelligence (AI) content.
• Message frequency will vary. Zales reserves the right to alter the frequency of messages sent at any time, so as to increase or decrease the total number of messages sent.
• We may change any short code or telephone number we use to operate the Services at any time. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.
• You agree to provide us with a valid phone number for use of the Services. If you get a new phone number, you agree to notify us and update your account, as applicable, to reflect any changes. If desired, you will also need to sign up for the Services with your new number to continue participating in the Service(s).
• We reserve the right to terminate your use of the Services at any time for any reason, including the misuse of any Services. We will terminate your ability to use or participate in any Service if at any point, in our sole discretion, it is determined that you have used our Services to (a) send material that is harassing, defamatory, libelous, abusive, threatening, obscene, or coercive, (b) distribute content that violates the rights of any person or company protected by copyright, trade secret, patent or other intellectual property or similar laws or regulations, or (c) introduce malicious programs or other routines that are intended to damage, interfere with, intercept or expropriate any system, data or personal information, including executing any form of monitoring that will intercept data not expressly approved for use.
• PLEASE READ THIS SECTION AND LINKED TERMS CAREFULLY. IT MAY SIGNIFICANTLY AFFECT YOUR RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT OR TO PURSUE CLAIMS IN A CLASS OR REPRESENTATIVE CAPACITY. THESE TERMS CONTAIN A BINDING ARBITRATION AGREEMENT THAT LIMITS YOUR RIGHTS TO BRING AN ACTION IN COURT, BRING A CLASS ACTION, AND HAVE DISPUTES DECIDED BY A JUDGE OR JURY, AS WELL AS PROVISIONS THAT LIMIT OUR LIABILITY TO YOU. Any disputes relating to these Terms and/or our texting Services will be resolved per the Disputes Section in Zales’ online Terms of Use.

Texting Programs

Zales offers multiple Texting Programs to individuals who would like to receive marketing text messages from and related to Zales. The nature of each Texting Program, including the type of messages it may include, will be disclosed at the time you subscribe to that Program. Additional terms specific to the Marketing Texting Program can be found here.

Individual Programs may be added, removed or modified from time to time. You may opt-in to receive messages from one or more of these Texting Programs depending on your preference. Opting out of one Texting Program or direct communication will not opt you out of other Texting Programs, or any other communications, from Zales. All Texting Programs will continue unless and until you unsubscribe or opt-out. After opting out, you may resubscribe at any time by following the Texting Program subscription directives.

Contact Us

If you have any questions or comments about these Terms of Use or the texting Services, please Contact Us.