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Love real.

When it comes to love, we know the real thing when we see it. It’s the magic that makes everyday moments extraordinary. And while it can be messy and unpredictable. When it’s the real deal, it’s made to last. We live for real love. It’s why we’ve made jewelry that’s made to love and made to last since 1924 — and still do to this day.

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Convenient Shopping

Shop one of our 422 stores nationwide or anytime at We offer two ways for you to receive your online purchase – Delivery or your ships FREE if you pick up in store!

Worry-Free Returns

We want you to love what you buy. If you don't you have 30 days to return your purchase for a full refuund – no questions asked.

Vault Rewards

Join our loyalty program to unlock immediate access to exclusive benefits, rewards and more!

Jewelry Expert Consultation

One-on-one help whenever it works for you. Let our jewelry experts help you find the perfect look for yourself or someone you love.

Lifetime Diamond Commitment

Lose your diamond? We'll replace it at no extra charge.

Upgrade Your Diamond at Zales

Ready for an upgrade? If at any time you wish to upgrade your Zales diamond ring, we will apply the original purchase price towards your new diamond.

Create Your Own Design

Create one-of-a-kind engagement and personalized jewelry styles that speak to your personal style.

Repairs & Services

Our jewelers know exactly how to care for your rings, necklaces, bracelets, and earrings to make sure they stand the test of time.

Our Story

Like many great stories, ours started with a big idea. In 1924, Morris (M.B.) Zale, William Zale and Ben Lipshy opened the first Zales Jewelers in Wichita Falls, Texas. To make high-quality products more accessible, they introduced an innovative credit plan of “a penny down and a dollar a week.” This approach proved to be successful and led to 12 stores across Texas and Oklahoma by 1941.

Nearly a century later, Zales is one of the largest fine jewelers with over 422 locations across North America. A lot has changed over the years, but one thing remains the same: our dedication to real quality and real style for real love.
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