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Protection Plans
Complimentary

Lifetime Diamond Commitment

Since Zales is The Diamond Store, our commitment to our guests is second to none. Zales wants to ensure that you'll enjoy the full beauty and brilliance of your diamond for a lifetime. With your diamond purchase of $200 or more, Zales presents its Lifetime Diamond Commitment Terms & Conditions

Eligible items:

  • • Diamonds
Add-On

Forever CherishedTM Lifetime Protection Plan

The rings that symbolize the love in your life become your most cherished jewelry. The Forever Cherished Lifetime Protection Plan makes it easy to keep the metal of your ring beautiful, clean, strong, and worry-free. Excludes repair and replacement of diamonds and gemstones. Other limitations apply, see Terms & Conditions

Eligible items:

  • • Engagement Rings
  • • Wedding Bands
  • • Anniversary Bands
Add-On

Lifetime Protection Plan

The jewelry you love most can symbolize family, honor special moments, and express your style. Keep the metal of your jewelry beautiful, clean, strong, and worry-free for a lifetime. Excludes repair and replacement of diamonds and gemstones. Other limitations apply, see Terms & Conditions

Eligible items:

  • • Rings
  • • Necklaces
  • • Earrings
  • • Bracelets
Add-On

Personal Jewelry Insurance by Lavalier

ZALES is committed to bringing you uncompromised quality and customer service. Lavalier is equally committed to helping you protect your jewelry, with coverage that goes beyond most homeowner's and renter's insurance policies. Purchasing coverage through Lavalier is simple and typically costs only 1-2% of your jewelry’s value. Through Lavalier, you can receive a quote in under one minute.

Eligible items:

  • • New & Pre-Owned Jewelry
  • • New & Pre-owned Jewelry

Can't Find Your Plan?

On October 1, 2021, our Protection Plans shifted. If you purchased a plan before this date, don't worry-you're still covered!

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