All About Branded Diamonds

Just like your favorite cars, clothes and coffee, many of the latest diamond styles are branded too. Here's what you need to know about branded diamonds.

What You'll Get When You Buy Branded

When it comes to brand name diamonds carried by top jewelers, there are three primary assets you can count on:

High Quality
Many brands are built on the superiority and craftsmanship of their products. They have their own high standards and requirements each diamond must meet in order to put their name on it.

Brands tell you exactly what you're getting when it comes to diamonds. Authenticity is paramount in this industry, so you can feel confident in the legitimacy of a brand name diamond.

Reputation and Image
Like other industries, values, lifestyle and image are all an integral part of what makes a brand appealing. You may feel a sense of pride or happiness by aligning yourself with a diamond brand you feel speaks to you. There is also a certain amount of panache in name dropping the brand of your diamond.

Some Diamond Brands You Might Recognize

  • Tolkowsky
  • Le Vian
  • Neil Lane
  • Vera Wang

Is a Branded Diamond for Me?

There are many branded and non-branded options to consider when picking an engagement ring. Sometimes, a brand name can help tip the scales when you can't decide, or you may have a brand in mind when you start your search. That being said, there are many beautiful, high-quality diamonds out there that aren't branded. Always pick the ring that feels right to you, while keeping in mind the assets brand names offer.

Shop With Confidence

You can find a good selection of branded diamond jewelry at Zales.

The Vera Wang Love Collection of diamonds features the inimitable styles of fashion and bridal designer Vera Wang.

The Neil Lane Collection of diamonds celebrates Old Hollywood glamour in the most sparkling ways.

Le Vian offers a stunning line of Chocolate Diamonds® and Vanilla Diamonds®, as well as branded gemstone styles.

With over 200 years of diamond cutting excellence, Tolkowsky diamonds boast extraordinary sparkle and beauty.

Find each of these branded collections and more online at Or shop with a jewelry consultant at your local Zales store and see the beauty and brilliance of a branded diamond.