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Create Your Own Jewelry Designs

From custom engagement rings to nameplate necklaces and everything in between, create custom engagement and personalized jewelry styles that speak to their personal style.
  • Custom Engagement & Wedding

    Customizable engagement and wedding styles that celebrate your unique love story.
  • Personalized Fashion Jewelry

    From initials to birthstones, handwriting to photo styles and more, find personalized jewelry designs that celebrate their one-of-a-kind spirit.
  • In-Store Custom Design Services

    Create a one-of-a-kind piece of jewelry from start to finish.

What's The Difference Between Custom & Personalized Jewelry?

While the terms are used interchangeably, here's what they mean at Zales.
  • Custom Engagement Rings

    Easily custom create a ring they'll love—from the setting and metal type to the diamond or gemstone and more—and watch as their dream ring comes to life before your eyes.
  • Personalized Jewelry

    It’s easy to personalize a jewelry style for yourself or someone you love. Simply select a design that speaks to you, then add names, engraving, photos, birthstones, gemstones and more.

In-Store Custom Design Services

Let our jewelry experts bring your unique vision to life. Whether you're starting with an idea or you'd like to recreate existing jewelry into something new, we will collaborate with you throughout the entire design process, making the dream of a custom piece of jewelry into a beautiful reality.


Custom & Personalized FAQ

No. Our Custom Design Service is a unique one-on-one experience that can’t be duplicated online. The very best way to ensure that your one-of-a-kind design is perfect from start to finish is to meet in person throughout the process. 

Custom Design Services means you will meet in store with a jewelry expert while will take you through the process - from selecting the perfect diamond or gemstone to choosing the ideal metal and setting and more. Every element of your ring will be uniquely tailored to your vision. With our state-of-the-art design software and expert craftsmanship, we'll bring your dream ring to life. 

While the terms are often used interchangeably, at Zales, custom jewelry means using online tools where you can select from various components, including stone type and size, setting style, accent stones, engraving and other select details to create a “custom designed” ring. Personalized jewelry means that the basic design of piece does not change, however engraving, photography, birthstones or gemstones can be added to create a “personalized” style. 

While our design tools are meant for online use, our Jewelry Experts can assist you in store with your custom or personalized design as well. They can order your custom or personalized jewelry design to be delivered to the store for free for pick-up. Our stores also have a Custom-design-services jewelry design option if you have a design already in mind.

Some styles may be returned, however, certain custom and personalized styles and styles with engraving may not be returned. Be sure your engraved messaging is correct before submitting. Custom-from-Scratch jewelry styles cannot be returned. 
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