Amethyst - The Gemstone Of Love

Known as the month of love, February is the home of the famous holiday that celebrates couples – Valentine’s Day. Stemming from St. Valentine, the patron saint of romantic love, Valentine’s Day is characterized by hearts, cupid, chocolate, flowers and the most favorite gift of them all, jewelry. From diamonds to colored gemstones, a gift of jewelry for Valentine’s Day is something she will cherish and adore for years to come. What better way to say “I love you” to your significant other born in this month than with a stunning jewelry piece in their birthstone, amethyst.

A Connection To St. Valentine

As the birthstone of February, amethyst is a fascinating purple color that ranges from light lilac to a deep, intense royal purple. Amethyst is the purple variety of the mineral Quartz, and is the most valuable type. It is very similar in property to natural citrine, and is even used to create heat-treated citrine.

Going back to Valentine’s Day, the amethyst, St. Valentine and the month of February are all intertwined, and their connection runs deep. St. Valentine was said to have worn an amethyst ring carved with the image of Cupid, so February is the perfect month to celebrate this holiday of love. In addition to being February’s birthstone, the amethyst gemstone is also used to celebrate the sixth and seventeenth wedding anniversaries, so no matter what you’re commemorating, amethyst is the stone for love.

A Metaphysically Powerful Gemstone

Love isn’t the only thing amethyst represents though. The amethyst birthstone is said to soothe the mind and emotions, and control negative thoughts. It also decreases stress and anxiety, so wearing a beautiful amethyst ring, necklace or other jewelry piece can calm your mind. February’s birthstone is also a powerful birthstone for the mind. Amethyst is believe to increase intelligence, so if you’re looking for an A on your next test, harness the powers of amethyst for some extra guidance. This gemstone also brings wisdom, understanding, creativity and passion. You can find this birthstone all over the world in places such as Mexico, Brazil and South Africa. But don’t worry, you don’t have to fly across the world to pick some up. The amethyst birthstone is commonly found in a wide variety of gorgeous jewelry pieces.

A Stone Of Many Talents

Amethyst is a birthstone of many talents. In addition to calming the mind and increasing your intelligence, the amethyst birthstone is associated with Bacchus, the Greek god of wine. The name amethyst stems from the Greek word “amethystos,” which means “not drunken.” The ancient Greeks believed that the amethyst stone warded off drunkenness. The amethyst stone was associated with Bacchus in part because of its wine-like color. Other than preventing drunkenness, ancient civilizations also believed that amethyst gave its wearer a clear head and clever planning.

Make A Colorful Choice

Just as the amethyst gemstone decorates our jewelry with it’s vibrant purple hue, royals and religious figures would wear amethyst in their jewelry and royal crowns. Back then, amethyst was so valued, it was considered equal to ruby, emerald and sapphire – the big three gemstones. We think amethyst is still just as important, but we’re a little bias. At Zales, we love all of the gemstones, but for February birthdays or those who love purple, amethyst is a beautiful choice.

Celebrate a February birthday, Valentines Day, or simply a love of the color purple with a jewelry design set with elegant amethyst. You’ll find a great collection of amethyst earrings, necklaces, bracelets and more at