Zales, The Diamond Store, has been America's jeweler since 1924. It is our expertise, knowledge and size that enable us to bring you the most exquisite diamonds, at just the right value.
Diamond Empowerment Fund (D.E.F) was founded in 2007 by leaders in the diamond industry, music mogul/business entrepreneur Russell Simmons, and social justice advocate Dr. Benjamin Chavis, Jr. The mission is to empower youth from countries where diamonds are found to become a new generation of ethical leaders through access to higher education. To-date, over two thousand college age students across Africa and India have received financial assistance or have been awarded scholarships as a result of the generous support received from the diamond industry. Those that have since graduated have returned home to support their families and create opportunity in their communities.