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Discover Diamonds

There’s more to choosing a diamond than size and sparkle. Whether you’re shopping for the perfect engagement ring, investing in a pair of diamond earrings or looking for a diamond necklace or bracelet as a gift, understanding the anatomy of a diamond is the key to finding the diamond of your dreams.

If you’re in the market for a diamond for yourself or as a gift and want to understand your options, you’ve come to the perfect place to learn about diamonds. 
Types of DiamondsTypes of Diamonds

Types of Diamonds

From lab-created diamonds to natural diamonds and even colored diamonds, choosing what type of diamond is best for you starts with understanding your options. Find all the information about diamonds you need here.
The 4Cs of DiamondsThe 4Cs of Diamonds

The 4Cs of Diamonds

Did you know that every diamond is evaluated for carat, clarity, color, and cut to determine its value? Learn how to navigate the 4Cs and find a diamond that fits your needs from lifestyle to budget to personal style.
Diamond ShapesDiamond Shapes

Diamond Shapes

In addition to the 4Cs, the shape of a diamond can influence everything from the style to the price of a finished piece of jewelry. Learn more about the ten most popular diamond shapes and what type of jewelry they are commonly used for. 
Responsible Diamond SourcingThe 4Cs of Diamonds

Responsible Diamond Sourcing

Zales is committed to selling 100% conflict-free diamonds. Read more about why we take our role in responsible diamond sourcing seriously.

More Diamond Resources

The 4Cs of Diamonds

The importance of carat, cut, color and clarity.

Responsible Sourcing

Read our 100% conflict-free promise.

Anatomy of a Diamond

Understand diamond characteristics inside and out to select the best stone.
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