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SHOP The Effy Collection on Zales Jewelers
SHOP The Effy Collection on Zales Jewelers

Effy Hematian

Effy Hematian came to the U.S. in 1979 with his wife and son, and a vision. He was driven by a strong desire to share his sense of style and his passion for quality craftsmanship. Today, his family business has grown to include his three sons, but Mr. Hematian remains highly involved and knows each piece by heart.

What began with selling jewelry out of a suitcase in New York City has expanded over 30 years to include a vast array of collections available at fine retailers from the Caribbean to Alaska. Still, Effy Hematian is dedicated to keeping the majority of manufacturing in the U.S. to maintain the highest level of involvement and promote a strong sense of community. A style-driven visionary, Mr. Hematian never stops looking for inspiration for his collections. His Signature Collection is inspired by the beauty and power of his favorite animal, the panther, and features bold, daring designs.

SHOP The Effy Collection on Zales Jewelers

Effy Craftsmanship

Effy jewelry is defined by superior craftsmanship, thoughtful design and meticulous attention to detail. Having set the standard for colored gemstones across the jewelry industry, each piece maintains an unparalleled level of quality. The colored gemstones are hand-sorted in New York City, and with the factory also based there, Effy Hematian has the opportunity to oversee every design and play a key role in the journey of each piece, every step of the way.

SHOP The Effy Collection on Zales Jewelers

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